3 Alternatives to GoogleAds

Nov 17, 2021 | Entrepreneur Blog |

3 Alternatives to GoogleAds to Help Customers Find You

Author: Nissa Fowler

AAA Plumbing & HVAC Might be First in the Phone Book, so How Do You Compete?

You can quickly spend over $10,000 on paid advertising whether through Google or Facebook.  If you have considered this marketing approach, you already know that it isn’t cheap and it adds up quickly.  So we want to know if it will it pay off?  The answer is that it might.  Pay per clicks or pay per call services on Google can certainly work to develop customer leads, but there are more affordable alternatives that produce even better results! 

1)  Organic Search Engine Optimization (SEO) marketing – these are the Google listings that are not labeled as “Paid Ad”!  When a potential customer is looking for your services, they are searching Google for something that lets them know that you are a trusted professional.  Evidence shows that customers look for someone local with some good reviews and photos of actual jobs completed nearby.  Your potential customers are looking at the map image that pops up in their Google search and seeing the “check ins” with a pin drop.  It is this community chatter that makes the biggest difference in directing customers to your business over your competitors.  If you’ve ever had a satisfied customer who wants to rave about you, all you have to do is direct them to your Google+Local listing – which some businesses don’t even realize they have!

          Google+Local is the largest functioning marketing system online; developed from Google Places, is a service provided by Google that allows companies to be present in a Google Maps search. Company entries are usually automatically created by  Google or can be created and managed by companies themselves via the Google Places Business Center.

2)  Web Design – do you know your conversion rates?  If you are going to spring for those spendy ads, then it really pays to have a seamless process to bring the potential customer from first click to contacting you.  Identifying what desired action you’d like to see these customers take is the first step; do you want them to schedule a consult, simply schedule a service right away or  call to discuss their needs immediately?  Whatever process is working for you should be fed to the customer straight from the ad you paid for!  Web design is what we call it when we match the customer experience to the process of landing their business that you prefer.  Your website should contain the great information that your customer needs about your services, but it should also guide them straight to booking you!

3)  Branded signals – this is basically the digital version of what used to be “word of mouth”.  Branded signals help search engines to authenticate your website and give it authority.  If you’ve ever had the experience of calling the number on a listing for a land surveyor but reaching an auto detailer instead, you realize that Google doesn’t always get it right!  Having strong branded signals is an effective way to be higher in the search engine ranking and to provide potential customers the assurance that they are reaching an authentic business.  Search engines favor a strong brand!

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